Our Story.

Mike and Shannon Baker
Founders and Owners of the PRstore

Mike Baker
Mike has over 25 years of marketing experience with some of the country’s strongest brands.  His career has included senior marketing positions with Coca Cola, Blockbuster, DDB Advertising, and the Kimberly Clark Corporation.  Most recently he served as a Chief Marketing Officer with YUM! Brands in Louisville.  As the Director of Media and Local Marketing at Blockbuster, Mike managed the planning and spending of a $20 Million media budget.  Mike’s marketing career has touched all aspects of successful brand marketing including brand strategy, local grassroots programs and effective media strategy. 

Shannon Baker
Shannon began her career as a lobbyist in Washington DC responsible for federal, state, local and international public policy outcomes.  She was also active in a number of campaigns for public office and has extensive trade association experience.  More recently, Shannon held senior marketing, branding and business strategy positions with the Burger King Corporation.

The Baker’s Philosophy:
Mike and Shannon share a belief in bringing affordable business building solutions to growing businesses. "The classic ad agency model with a hundred employees and an expensive downtown lease just doesn't work anymore. We've eliminated that high overhead in our business model." noted Mike. "We believe that by creating a network of professionals we can still provide great work while keeping our costs down."
Shannon agrees, “We then pass those savings on to our clients, and the end result is marketing programs that work for a fraction of the cost you'd pay anywhere else."

Community Involvement:
The Bakers are committed to helping Louisville businesses grow.  They are active members of Greater Louisville Inc. and GLI Top Investors.

 

Mike, Shannon and their two children have lived in a number of cities, but after 8 years here, they have firmly planted their roots in Kentucky.